Following the Footprints

Following the Footprints

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There's a new chapter on the horizon for Following the Footprints.
It's been a brilliant 4 years, now we're looking for new ownership.
 • 
Leone Baron
🌱 How can you protect your mission as a purpose-driven for-profit company?
+ 4 brands who have adopted special governance mechanisms
 • 
Aurore Flaceliere
 and 
Laura Matz
🚀 Launching: MITIGATE AI Search
AI matchmaking for your consumer good brand and the perfect mitigation partner to facilitate action now
 • 
Rosalin Brolly
 and 
Laura Matz
2
Most Popular
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🚀 Launching: The ‘MEASURE’ Database
 • Leone Baron
🚀 Launching: MITIGATE AI Search
 • Rosalin Brolly and Laura Matz
2
🛒 The Check-Out: Jane Firth, Vegetarian Express
 • Leone Baron and Laura Matz
🌱Greenwashing: Global regulation update and a framework to help you avoid it
 • Lexi Wright
🌱 Distilling B Corp: Inside the new Version 7 updates, and Nc'nean Whisky's three steps to a 135.6 score.
🌱 Regulation watch: EUDR

Recent posts

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🛒 The Check-Out: Cecilia Lopez, Atarraya
Why you shouldn't sleep on shrimp.... and our good news + events roundup
 • 
Leone Baron
📰 Regulation watch: Simpler Recycling Initiative
+ good news, upcoming events + refresh your memory on biodegradable vs compostable
 • 
Laura Matz
 and 
Abigail Sharp
🎙️Reporting Live: Unpacking the Packaging Innovations 2025 Summit
Indira shares her key takeaways, and the innovations your brand should watch
 • 
Indira Ardiyatna
, 
Laura Matz
, and 
Leone Baron
💛 A Love Letter To Community - Our 4 Year Birthday At Patagonia
Hear about our night in Manchester + catch up on the latest news
 • 
Leone Baron
 and 
Laura Matz
🛒 The Check-Out: Jane Firth, Vegetarian Express
+ our fourth birthday party at Patagonia! Free tomorrow?
 • 
Leone Baron
 and 
Laura Matz
⭐️ Battling the backlash against sustainability
Our guide to navigating criticism and staying confident in your brand
 • 
Lexi Wright
 and 
Laura Matz
Following the Footprints
Following the Footprints
We dig into how consumer goods businesses are innovating to be more sustainable. Free weekly newsletter, interviews and articles.
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Meet the Brands

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💥 #13 - Meet the Brands: Willicroft’s 4-Year Impact Journey: From Cashew Removal to Top B Corp Plant-Based Cheese Company
Featuring Brad Vanstone, Co-founder and Head of Impact at Willicroft.
 • 
Leone Baron
 and 
Katherine Hartzenberg
💥 #12 - Meet the Brands: Talking Pizzas and Planetary Boundaries with Ooni
Featuring Kate Upshon, Head of Regenerative Business and Lina Baumstark, Regenerative Business Strategy & Innovation Manager at Ooni.
 • 
Leone Baron
💥 #11 - Meet the Brands - Thinking inside the box: How Butternut Box use carbon forecasting to empower their workforce.
Featuring Emma Lindsay, Sustainability Manager at Butternut Box
 • 
Leone Baron
💥 #10 - Meet the Brands: Little Freddie’s big step: mono-material pouches, multi-modal transport and more.
Featuring Nicola Smith, Group Senior Sustainability Manager at Little Freddie.
 • 
Leone Baron
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