Following the Footprints | Substack

Recent posts

♻️ The Truth About Upcycled Ingredients

from waste to wonder, and 11 pieces of good news! Wow!

Jun 23, 2025 • Aurore Flaceliere

🅱️ 5 things you should know about the new B Corp standards

+ 5 pieces of consumer x climate good news to start your week

Jun 9, 2025 • Laura Matz

🧭 GUIDE: Your step-by-step guide to a more sustainable website

Cutting Carbon, Boosting Performance with Pixeled Eggs

Jun 4, 2025 • Lexi Wright, Laura Matz, and Indira Ardiyatna

📦 Regulation Watch: Packaging and Packaging Waste Regulation (PPWR)

Find out who is impacted, and what you need to do

May 27, 2025 • Indira Ardiyatna and Laura Matz

🛒 The Check-Out: Maddy Jacobs, smol

+ the latest news and a reminder of EPR regulations

May 12, 2025 • Rosalin Brolly

🛒 The Check-Out: Joseph Mountain, N Brown Group & Future Fashion Fair

building circular fashion ecosystems, and our good news + events roundup!

May 6, 2025 • Leone Baron

Following the Footprints

Following the Footprints

We dig into how consumer goods businesses are innovating to be more sustainable. Free weekly newsletter, interviews and articles.

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Meet the Brands

💥 #13 - Meet the Brands: Willicroft’s 4-Year Impact Journey: From Cashew Removal to Top B Corp Plant-Based Cheese Company

Featuring Brad Vanstone, Co-founder and Head of Impact at Willicroft.

Jul 3, 2024 • Leone Baron and Katherine Hartzenberg-Aeroe

💥 #12 - Meet the Brands: Talking Pizzas and Planetary Boundaries with Ooni

Featuring Kate Upshon, Head of Regenerative Business and Lina Baumstark, Regenerative Business Strategy & Innovation Manager at Ooni.

May 14, 2024 • Leone Baron

💥 #11 - Meet the Brands - Thinking inside the box: How Butternut Box use carbon forecasting to empower their workforce.

Featuring Emma Lindsay, Sustainability Manager at Butternut Box

Apr 19, 2023 • Leone Baron

💥 #10 - Meet the Brands: Little Freddie’s big step: mono-material pouches, multi-modal transport and more.

Featuring Nicola Smith, Group Senior Sustainability Manager at Little Freddie.

Oct 5, 2022 • Leone Baron

Guides

🚀 Launching: MITIGATE AI Search

AI matchmaking for your consumer good brand and the perfect mitigation partner to facilitate action now

Mar 17, 2025 • Rosalin Brolly and Laura Matz

Behind the B Corp: Words of advice from 3 B Corp Project Managers

by Laura Matz, Lead B Corp Consultant at Greenheart Consulting.

May 17, 2022 • Leone Baron

Behind the B Corp: A B Leader’s tips for getting started and securing a solid score.

by Laura Matz, Lead B Corp Consultant at Greenheart Consulting.

Mar 10, 2022 • Leone Baron

Get it in writing: A step-by-step guide for SMEs to take climate action via contracts, by The Chancery Lane Project.

by Leonie Brabant, Associate at The [Chancery Lane] Project.

Feb 23, 2022 • Leone Baron

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