Following the Footprints

Following the Footprints

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There's a new chapter on the horizon for Following the Footprints.
It's been a brilliant 4 years, now we're looking for new ownership.
 • 
Leone Baron
🛒 The Check-Out: Maddy Jacobs, smol
+ the latest news and a reminder of EPR regulations
 • 
Rosalin Brolly
🛒 The Check-Out: Joseph Mountain, N Brown Group & Future Fashion Fair
building circular fashion ecosystems, and our good news + events roundup!
 • 
Leone Baron
Most Popular
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🌱 How to write an impact report that people will actually read
 • Katherine Hartzenberg and Laura Matz
🚀 Launching: The ‘MEASURE’ Database
 • Leone Baron
🚀 Launching: MITIGATE AI Search
 • Rosalin Brolly and Laura Matz
2
🛒 The Check-Out: Jane Firth, Vegetarian Express
 • Leone Baron and Laura Matz
🌱Greenwashing: Global regulation update and a framework to help you avoid it
 • Lexi Wright
🌱 Distilling B Corp: Inside the new Version 7 updates, and Nc'nean Whisky's three steps to a 135.6 score.

Recent posts

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🌱 How to write an impact report that people will actually read
including loads of examples to inspire you + dive into the archives to learn how to get to grips with your water footprint
 • 
Katherine Hartzenberg
 and 
Laura Matz
🌱 Collective action on climate: stepping up to meet the new B Corp standards
5 key pathways to meeting the collective action requirements
 • 
Ellie Austin
 and 
Laura Matz
🌱 Trump’s Tariffs: What Do They Mean For Sustainable Fashion?
+ 7 bits of good news + 4 roles we're excited about
 • 
Joey Yip
 and 
Leone Baron
🌱 How can you protect your mission as a purpose-driven for-profit company?
+ 4 brands who have adopted special governance mechanisms
 • 
Aurore Flaceliere
 and 
Laura Matz
🚀 Launching: MITIGATE AI Search
AI matchmaking for your consumer good brand and the perfect mitigation partner to facilitate action now
 • 
Rosalin Brolly
 and 
Laura Matz
2
🛒 The Check-Out: Cecilia Lopez, Atarraya
Why you shouldn't sleep on shrimp.... and our good news + events roundup
 • 
Leone Baron
Following the Footprints
Following the Footprints
We dig into how consumer goods businesses are innovating to be more sustainable. Free weekly newsletter, interviews and articles.
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Impact Supporters
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Meet the Brands

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💥 #13 - Meet the Brands: Willicroft’s 4-Year Impact Journey: From Cashew Removal to Top B Corp Plant-Based Cheese Company
Featuring Brad Vanstone, Co-founder and Head of Impact at Willicroft.
 • 
Leone Baron
 and 
Katherine Hartzenberg
💥 #12 - Meet the Brands: Talking Pizzas and Planetary Boundaries with Ooni
Featuring Kate Upshon, Head of Regenerative Business and Lina Baumstark, Regenerative Business Strategy & Innovation Manager at Ooni.
 • 
Leone Baron
💥 #11 - Meet the Brands - Thinking inside the box: How Butternut Box use carbon forecasting to empower their workforce.
Featuring Emma Lindsay, Sustainability Manager at Butternut Box
 • 
Leone Baron
💥 #10 - Meet the Brands: Little Freddie’s big step: mono-material pouches, multi-modal transport and more.
Featuring Nicola Smith, Group Senior Sustainability Manager at Little Freddie.
 • 
Leone Baron
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