Following the Footprints

Following the Footprints

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March 2025

🌱 How can you protect your mission as a purpose-driven for-profit company?
+ 4 brands who have adopted special governance mechanisms
 • 
Aurore Flaceliere
 and 
Laura Matz
There's a new chapter on the horizon for Following the Footprints.
It's been a brilliant 4 years, now we're looking for new ownership.
 • 
Leone Baron
🚀 Launching: MITIGATE AI Search
AI matchmaking for your consumer good brand and the perfect mitigation partner to facilitate action now
 • 
Rosalin Brolly
 and 
Laura Matz
2
🛒 The Check-Out: Cecilia Lopez, Atarraya
Why you shouldn't sleep on shrimp.... and our good news + events roundup
 • 
Leone Baron
📰 Regulation watch: Simpler Recycling Initiative
+ good news, upcoming events + refresh your memory on biodegradable vs compostable
 • 
Laura Matz
 and 
Abigail Sharp

February 2025

🎙️Reporting Live: Unpacking the Packaging Innovations 2025 Summit
Indira shares her key takeaways, and the innovations your brand should watch
 • 
Indira Ardiyatna
, 
Laura Matz
, and 
Leone Baron
💛 A Love Letter To Community - Our 4 Year Birthday At Patagonia
Hear about our night in Manchester + catch up on the latest news
 • 
Leone Baron
 and 
Laura Matz
🛒 The Check-Out: Jane Firth, Vegetarian Express
+ our fourth birthday party at Patagonia! Free tomorrow?
 • 
Leone Baron
 and 
Laura Matz
⭐️ Battling the backlash against sustainability
Our guide to navigating criticism and staying confident in your brand
 • 
Lexi Wright
 and 
Laura Matz

January 2025

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