🧭 GUIDE: Your step-by-step guide to a more sustainable website
Cutting Carbon, Boosting Performance with Pixeled Eggs
This week, you’re in for a TREAT. Eagle-eyed FTF fanatics saw this early on LinkedIn, but fear not, we’re revealing all now….
A few months ago we connected with Hayley Brace, Marketing Director at Pixeled Eggs. When they say they’re passionate about human-centered, and more sustainable, web design - they really mean it. They mean it SO much they created a guide just for FTF readers, to break down the overwhelming task of ‘making a website more sustainable’. We, for one, didn’t know where to start. Pixeled Eggs are saving the day.
Let’s dig in…
> In Focus
🖥️ FTF x Pixeled Eggs: Cutting Carbon, Boosting Performance
The internet produces approximately 1 billion tons of greenhouse gases annually, which accounts for 2-4% of overall global emissions. With an increasing number of websites added every day and rising usage, the internet’s carbon footprint has already doubled compared to a decade ago. When you consider an entire website, the cumulative impact becomes substantial.
This is especially crucial for FMCG and consumer brands because their websites can be resource-heavy with lots of media and rich content and generate a lot of traffic.
The team at Pixeled Eggs have broken down what you can do into a nifty 6-page guide:
In this guide, they share pearls of wisdom like:
How to learn about green hosting, one of the quickest ways to reduce your website’s carbon footprint.
The importance of knowing the difference between DPI, PNG, JPEG and more. Turns out, size matters.
Tools like this one, for speedy optimisation.
Evidence to show how removing auto-play videos causes a 53% increase in organic traffic to your homepage.
Best practices for you and your developers to follow, like WES-G.
How to get buy-in from your team to make these changes…
…and so much more!
We won’t spoil it all! To see the full guide, click below…
> Last week in consumer goods x climate…
The Good(s) News
🎯 Every Man Jack released their 2024 Impact Report with some highlights including the redesign of its deodorant packaging. The new design utilizes 50% post-consumer recycled content and is fully recyclable, eliminating over 500,000 pounds of virgin plastic annually. Additionally, the company increased its use of FSC-certified paper from 25% to 50%, with plans to reach 100% by the end of 2025, and partnered with the National Forest Foundation to plant 25,000 trees.
🎯 FlannelGo launched a initiative to repurpose their leftover production fabrics into accessories like hairbands, coasters, and tote bags, aiming to reduce waste and promote environmental responsibility.
🎯 Celtic & Co., a Cornish clothing and footwear brand, announced that they are B Corp certified. They achieved a score of 87.9 points.
🎯 Nobody's Child have partnered with Reskinned and eBay to launch a resale channel for pre-loved garments. Through this collaboration, the brand collects second-hand clothing from customers and staff, which Reskinned then repairs and lists on eBay, aiming to reduce textile waste.
⚡️ Defra's Director of Circular Economy, Emma Bourne OBE, spoke at the 2025 Festival of Circular Economy, reaffirming the UK's commitment to developing a comprehensive circular economy strategy. She provided updates on Phase One roadmaps targeting key sectors - agri-food, built environment, chemicals and plastics, transport, and electronics - and highlighted the Circular Economy Taskforce's role in supporting businesses through this transition.
Have good news? Share it with us - info@followingthefootprints.com!
> Bulletin Board
Jobs in CPG x Sustainability
PureFuel, [Remote, UK] Sustainability Packaging Specialist
Muller UK & Ireland, [Market Drayton, UK] Sustainability Coordinator
Events
📆 5th June: [Virtual] Perspectives Across the Supply Chain - Altruistiq
📆 11th June: [Virtual] The Business Case for Nature - UNGC
📆 18th June: [Virtual] Pursuing Net Zero in 2025: Turning Targets into Action & Career Pathways - Work on Climate x OnePointFive
> Finally, in case you missed it…
📦 Regulation Watch: Packaging and Packaging Waste Regulation (PPWR)
Every friend group has a packaging sustainability expert…right?! Well our little FTF friend and writers group does and it is 👌🙌. This week, Indira gets us up to speed on what feels like a tidal wave of incoming packaging regulation.
Want more? Check out our Website! You can find more about the team behind this newsletter, dig through our content archive AND check out our handy databases there too.
Have ideas for what we should write about next? Reply to this email! We’re always looking for inspiration from folks like you.
Until next time!
Team FTF
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