Following the Footprints | Substack

Recent posts

📃 ESPR (Ecodesign and Sustainable Products Regulation): What do we need to know?

Featuring examples from Fairphone, Kobo, Chilly's and more...

Jun 29 • Laura Matz

🛒The Check-Out: Cora Purdy, SURI

Cora's background, 3 big lessons she's learned, and the road to circularity

Jun 15

🫗 Far from clear: Does glass beat plastic?

We compare the two materials from an environmental and EPR perspective

Jul 7, 2025 • Indira Ardiyatna

🛒 The Check-Out: Laura Harnett, Seep

+ good news + catch up on our tips for impact report writing

Jun 30, 2025 • Katherine Hartzenberg-Aeroe

♻️ The Truth About Upcycled Ingredients

from waste to wonder, and 11 pieces of good news! Wow!

Jun 23, 2025 • Aurore Flaceliere

🅱️ 5 things you should know about the new B Corp standards

+ 5 pieces of this week's good news!

Jun 9, 2025 • Laura Matz

Following the Footprints

Following the Footprints

We dig into how consumer goods businesses are innovating to be more sustainable. Free weekly newsletter, interviews and articles.

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Meet the Brands

💥 #13 - Meet the Brands: Willicroft’s 4-Year Impact Journey: From Cashew Removal to Top B Corp Plant-Based Cheese Company

Featuring Brad Vanstone, Co-founder and Head of Impact at Willicroft.

Jul 3, 2024 • Leone Baron and Katherine Hartzenberg-Aeroe

💥 #12 - Meet the Brands: Talking Pizzas and Planetary Boundaries with Ooni

Featuring Kate Upshon, Head of Regenerative Business and Lina Baumstark, Regenerative Business Strategy & Innovation Manager at Ooni.

May 14, 2024 • Leone Baron

💥 #11 - Meet the Brands - Thinking inside the box: How Butternut Box use carbon forecasting to empower their workforce.

Featuring Emma Lindsay, Sustainability Manager at Butternut Box

Apr 19, 2023 • Leone Baron

💥 #10 - Meet the Brands: Little Freddie’s big step: mono-material pouches, multi-modal transport and more.

Featuring Nicola Smith, Group Senior Sustainability Manager at Little Freddie.

Oct 5, 2022 • Leone Baron

Guides

🚀 Launching: MITIGATE AI Search

AI matchmaking for your consumer good brand and the perfect mitigation partner to facilitate action now

Mar 17, 2025 • Rosalin Brolly and Laura Matz

Behind the B Corp: Words of advice from 3 B Corp Project Managers

by Laura Matz, Lead B Corp Consultant at Greenheart Consulting.

May 17, 2022 • Leone Baron

Behind the B Corp: A B Leader’s tips for getting started and securing a solid score.

by Laura Matz, Lead B Corp Consultant at Greenheart Consulting.

Mar 10, 2022 • Leone Baron

Get it in writing: A step-by-step guide for SMEs to take climate action via contracts, by The Chancery Lane Project.

by Leonie Brabant, Associate at The [Chancery Lane] Project.

Feb 23, 2022 • Leone Baron

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