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⚡️ Meet the Knowvember Brands: Jude's Ice Cream
The Knowvember Campaign x Following the Footprints
As part of our partnership with the Knowvember campaign, we’re profiling each of the seven founding brand partners. Taking a stance for climate transparency, each brand knows and shows the climate footprints of their products - making it easier than ever for consumers to make informed and climate conscious choices.
⚡️ BRAND: Jude’s Ice Cream
Mission: We’re Jude’s, Britain’s first Carbon Negative ice cream company, and a certified B Corp. Our mission is to pioneer radical change in our industry by creating the most unbelievably delicious ice cream (have you tried our vegan range?!) that is good for the planet. We started this journey by truly understanding our carbon footprint and working with carbon footprinting experts to become carbon negative through a combination of carbon reduction, carbon removal and rewilding projects.
Status: Carbon Negative
Targets: Reduce our carbon intensity by 43% by 2030. Make 50% of our retail range plant based by 2025.
⚡️ Can you describe one way you've reduced your product carbon footprint?
We recently switched to renewable electricity sources in our ice cream factory here in Twyford. We are working with our partners to encourage renewable energy use throughout our supply chain.
⚡️ What steps will you have to take to achieve the target you mention above?
We are working to reduce our carbon intensity by systematically reviewing and improving everything we do. We’ve already started recovering energy here at our Twyford ice cream factory, but we want to go further, for example by using the energy generated by our refrigeration units to heat the water we use to clean equipment. We’re also constantly on the look out for more environmentally friendly packaging solutions, for example we swapped our plastic spoons for wooden ones and will continue to pioneer better viable options as they become available. We’ve also engaged Carbon Architecture to build a comprehensive carbon reduction road map for our direct operations.
⚡️ Ingredients form a large part of your product footprint. How are you tackling this across your range, whilst still delivering on taste?
There is no denying that dairy makes a significant contribution to our carbon footprint – in fact it makes up 80% of our ingredients footprint. So we’re increasing our plant based ranges with the aim of making 50% of our retail range plant based by 2025. Our vegan ice creams and custards are designed to deliver the best possible flavour and have already won 9 Great Taste Awards between them!
⚡️ Why do you feel like it was important for you to join the Knowvember movement?
As Britain’s first carbon negative ice cream company we believe we need to act now to protect our planet. With Cop 26 happening we, as businesses and individuals, have a unique opportunity to show world leaders just how important the planet is to us. Being part of Knowvember is a timely opportunity to do just that, and to make customers more aware of the environmental impact of the products they choose.
Learn more about the Knowvember campaign at www.know-vember.com.